PROFESSIONAL EXPERIENCE
Samueli School of Engineering, University of
California, Irvine
Communications Manager (Contract) November 2012 -- present
Develop and manage marketing communications strategy for the school, including website, publications and social media channels. Write articles, news releases, media pitches, magazine features, brochure and website copy.
Select Accomplishments:
University of California, Irvine
Assistant Director, Media Relations October 2000 – October 2005
Assisted director with University media relations, serving as spokesperson when director was unavailable. Served as communications officer for four schools – arts, humanities, social sciences and social ecology. Wrote press releases, pitch letters and articles for publications and Web site.
Select Accomplishments:
Daniel Freeman Hospitals, Inglewood and Marina del Rey
Public Relations Manager June 1997 – September 1999
Managed public relations and marketing projects for two Catholic community hospitals.
Select Accomplishments:
Valley Presbyterian Hospital, Van Nuys
Public Relations Manager April 1996 – June 1997
Managed internal and external communications, developed communications strategies and coordinated media relations and marketing efforts.
Select Accomplishments:
Long Beach Memorial Medical Center
Public Relations Manager June 1989 to April 1996
Managed internal and external communications, including corporate publications, media relations and a community health education lecture series. Supervised a staff of five. (Started as public relations representative and increasingly earned more responsibility.)
Select Accomplishments:
Saint Joseph Hospital, Orange
Publications Specialist July 1987 to June 1989
Responsible for producing brochures and publications, including a quarterly four-color magazine for donors and a one-page daily employee newsletter. Supervised two college interns.
EDUCATION
Marketing Management Certificate Program, June 1995 California State University, Long Beach, California
Bachelor of Arts, 1983, Journalism major with emphasis in public relations University of La Verne, La Verne, California
ADDITIONAL SKILLS
Completed classes in Using Social Media as Tool for Pubic Relations at UCI Extension; Concept I, Concept II and Copywriting at the Ad Center, LA
Communications Manager (Contract) November 2012 -- present
Develop and manage marketing communications strategy for the school, including website, publications and social media channels. Write articles, news releases, media pitches, magazine features, brochure and website copy.
Select Accomplishments:
- Helped produce school’s first ever annual report published by the Dean.
- Develop and maintain a steady flow of news about school’s faculty, research, programs and students.
- Increased school’s visibility on campus’ communications channels and in the local media.
University of California, Irvine
Assistant Director, Media Relations October 2000 – October 2005
Assisted director with University media relations, serving as spokesperson when director was unavailable. Served as communications officer for four schools – arts, humanities, social sciences and social ecology. Wrote press releases, pitch letters and articles for publications and Web site.
Select Accomplishments:
- Initiated outreach efforts with ethnic media outlets; hosted La Opinion editors on campus to meet with a dozen faculty and administrators.
- Created online faculty experts database for media.
- Routinely handled media calls regarding administrative concerns including sensitive issues such as strike by lecturers, a fraternity sanctioned, and fire on campus.
- Pitched stories to local and national
reporters on a regular basis with excellent results.
Daniel Freeman Hospitals, Inglewood and Marina del Rey
Public Relations Manager June 1997 – September 1999
Managed public relations and marketing projects for two Catholic community hospitals.
Select Accomplishments:
- Increased media placements by 50 percent from previous fiscal year.
- Created Smart @ Heart Club, a free membership program for people interested in heart health.
- Implemented strategic communications plan for partnership with another Catholic hospital.
- Produce award-winning community
newsletter (distribution: 100,000) with excellent response.
Valley Presbyterian Hospital, Van Nuys
Public Relations Manager April 1996 – June 1997
Managed internal and external communications, developed communications strategies and coordinated media relations and marketing efforts.
Select Accomplishments:
- Implemented multimedia advertising campaign targeted at Latino Medi-Cal population.
- Coordinated print advertising in accordance with strategic marketing objectives.
- Produced collateral materials for new free senior membership program, which enrolled 2,500 in first six months.
- Established internship program with Cal
State University, Northridge, Journalism Dept.
Long Beach Memorial Medical Center
Public Relations Manager June 1989 to April 1996
Managed internal and external communications, including corporate publications, media relations and a community health education lecture series. Supervised a staff of five. (Started as public relations representative and increasingly earned more responsibility.)
Select Accomplishments:
- Managed publicity for the birth of quintuplets, resulting in national media coverage, spotlighting healthy delivery due to Memorial’s perinatology/neonatology expertise.
- Managed release of information, internal and external, for Memorial Health Systems’ merger with Anaheim Memorial Hospital and its purchase of an FHP hospital.
- Produced Health System Annual Report featuring quality indicators and community benefit information.
- Edited and managed production of a
quarterly four-color magazine supporting the Memorial Foundation’s successful
$40 million endowment/capital campaign.
Saint Joseph Hospital, Orange
Publications Specialist July 1987 to June 1989
Responsible for producing brochures and publications, including a quarterly four-color magazine for donors and a one-page daily employee newsletter. Supervised two college interns.
EDUCATION
Marketing Management Certificate Program, June 1995 California State University, Long Beach, California
Bachelor of Arts, 1983, Journalism major with emphasis in public relations University of La Verne, La Verne, California
ADDITIONAL SKILLS
Completed classes in Using Social Media as Tool for Pubic Relations at UCI Extension; Concept I, Concept II and Copywriting at the Ad Center, LA
